Delight members and reduce churn, while supporting local business.
Blue Cross Blue Shield of Michigan uses Larky to engage with their members in real-time. Our platform boosts awareness and usage of members-only discounts across Southeast Michigan. Members get tangible added value for their healthcare dollars, and BCBSM earns deeper loyalty, higher retention, and stronger differentiation.
How Does Larky Work?
- Larky develops great discounts with merchants in your backyard – or across the country.
- We send smartphone alerts (with your branding) to your members when they are physically near a qualifying discount.
- Users show their health insurance card and get instant savings (Optional: Cards can be stored in the app).
- Larky provides member support, ongoing marketing campaigns, and merchant management.
Benefits for Health Plans & Their Members
Stand Out From Other Health Insurers
Adding value to your member experience makes your offerings shine above the rest and enables you to compete on value instead of price.
Save Your Members $1,000+ Per Year
When your users get instant savings from merchants that promote health and happiness, their healthcare dollars work harder, and you get all the credit.
Increase Member Loyalty & Retention
Show your members that you care about them throughout their daily routines – not just when they’re sick – and they’ll become brand evangelists for life.
Support Your Local Economy
Stake a footprint in your local community by driving traffic to local businesses – who could then become your future clients.