Last Updated: March 6, 2013
Your privacy is genuinely important to us. At Larky, we have a few fundamental principles:
  1. We don’t ask you for personal information unless we truly need it. (We can’t stand services that ask you for things like your gender or income level for no apparent reason.)
  2. We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights.
  3. We don’t store personal information on our servers unless required for the on-going operation of our services.
  4. We aim to make it as simple as possible for you to understand your privacy rights and to control what information you share with Larky or with others through our Service.
If you have questions about deleting or correcting your personal data please contact our support team
Below is our privacy policy which incorporates these goals:
Larky, Inc. ("Larky") operates a website at ("Site") and an iOS mobile application called Larky ("App"). Together, the Site and App along with our backend technology serves to provide a one-stop source for viewing benefits from your membership organizations and to receive location-sensitive alerts of those benefits (the "Service"). It is Larky's policy to respect your privacy regarding any information we may collect while operating our Service. This Privacy Policy covers Larky's treatment of personally identifiable information ("Personal Information") and other data that Larky gathers when you are accessing Larky's Service.
What Information Does Larky Collect?
When you access our Site or our App, we may collect and store certain information about you, your Internet-connected devices, and the actions you take when you use Larky.
  1. Personal Information You Provide to Us: We receive and store any information you enter on our Service or provide to us in any other way. The types of Personal Information collected may include your name, email address, birthday, Twitter and/or Facebook usernames, information regarding your use of our Service, the organizations of which you are a member, your search terms, and the feedback you provide. We automatically receive your location from your mobile platform. The Personal Information you provide is used for such purposes as allowing you to set up a user account to interact with the Service, improving the content of the Service, customizing the content you see, and communicating with you about discounts available to you and new features of the Service. We may also draw upon this Personal Information in order to adapt the Services of our platform to your needs, to research the effectiveness of our Services, and to develop new tools for the platform.
  1. Information Collected Automatically: Like most other web site and mobile operators, Larky automatically collects non-Personal Information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, cookie information, the terms you enter in the search tool, and the date and time of each visitor request. Larky also collects potentially personally-identifying information like Internet Protocol (IP) addresses. We treat this data as non-Personal Information, except where we are required to do otherwise under applicable law. Unless otherwise stated in this Privacy Policy, Larky only uses this data in aggregate form. We may provide aggregate information to our partners about how our users, collectively, use our Service, so that our partners may also understand how often people use their services and our Service.
  1. Information We Receive from Third Parties: We receive and store information from third parties that interact in some way with the Service or that provide services to us in connection with the Service. For example, you may choose to use other services (such as Facebook or Twitter) that share your Personal Information, activities and/or content with Larky. Please read the privacy policy of any such service so that you understand its sharing practices.
  1. HIPAA-regulated Information: Larky is not regulated under the Health Insurance Portability & Accountability Act (HIPAA) and we do not collect or have access to any Personal Information or non-Personal Information that is protected under state or Federal HIPAA regulations. You should not enter or provide any HIPAA-regulated or health-related information to Larky, either directly to our employees, or through our Site, App, or Service.
How is My Personal Information Used and Shared?
We take the protection of your Personal Information very seriously. Larky may share your Personal Information only as described in this Privacy Policy and related documents.
  1. Employees, Contractors, and Affiliated Organizations: Larky discloses Personal Information and non-Personal Information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Larky’s behalf or to provide services available at Larky’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Larky’s websites, you consent to the transfer of such information to them.
  1. Friends: You may connect your Larky profile to third-party services such as Facebook and Twitter which may enable you to post information about your usage of Larky to your selected audiences on those third-party services. Larky does not make your Personal or non-Personal Information viewable to those services unless you grant permission through those services. Individuals reading this information may use it or disclose it to other individuals or entities without our control and without your knowledge. We therefore urge you to think carefully about including any specific information you may deem private in comments or tips or other content (location or otherwise) that you create in the Service.
  1. Merchants and Membership Organizations: One of the key purposes of Larky is to help merchants and membership organizations learn about which perks and discounts are most valuable and most popular and for them to provide additional relevant information about available benefits to you, to their members, and to prospective members. To that end, Larky may share Personal Information and non-Personal Information as well as aggregated and anonymous data with affiliated merchants or membership organizations of which you may or may not be a member. Examples of this data include alerts received, alerts converted into transactions, search terms, types of perks redeemed, and feedback provided on individual perks.
  1. Publicly Available Information: Larky does not share any Personal Information or non-Personal Information with the general public.
Other than to the recipients described above, Larky discloses Personal Information and non-Personal Information only in response to a subpoena, court order or other governmental request, or when Larky believes in good faith that disclosure is reasonably necessary to protect the property or rights of Larky, third parties or the public at large.
If you are a registered user of the Service and have supplied your email address, Larky may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Larky and our products. We primarily use our web site and blog to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Larky takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of Personal and non-Personal Information.
A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Larky uses cookies to help Larky identify and track visitors, their usage of Larky website, and their website access preferences. Larky visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Larky’s websites, with the drawback that certain features of Larky’s websites may not function properly without the aid of cookies.
Business Transfers
If Larky, or substantially all of its assets, were acquired, or in the unlikely event that Larky goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Larky may continue to use your personal information as set forth in this policy.
Ads appearing on our Site or App may be delivered to you by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Larky and does not cover the use of cookies by any advertisers.
Privacy Policy Changes
Although most changes are likely to be minor, Larky may change its Privacy Policy from time to time, and in Larky’s sole discretion. Larky encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.
Third Party Sites
This policy only addresses our activities from our servers. Other sites, including those sites that are accessible from our site, may have their own policies and practices, which we do not control.
Security; Illegal and Legal Access
We cannot guarantee the security of the information collected, despite our efforts to maintain the security of such information. Although we use industry-standard methods to protect your personal information from unauthorized access, third parties may gain access to the database by evading our security measures. We assume no liability for any disclosure of information collected arising from the acts of third parties or other events, acts or omissions outside of our control.
If you have any additional questions about Larky’s dedication to consumer privacy, please contact us: